The opportunity for friendster
Technology developing super fast, and all the industries competing with each other everyday. This is the situation now. The fail of friendster in US was not by chance; it was inevitable. Friendster lost its competitive power and market in US, but now it has a large market in Asia. The opportunity for frendster now is to find its particular market and strategy.
l Asia market
l Youth/ teenagers
l Living the game
These four points are the main opportunity of friendster. Since Asia is the main market now, friendster should focus on this market and try to find special strategy to fit in this market. Why Asian more likely to use friendster? How to improve the satisfaction of Asian customers? Frienster can also think about corporate with Asia local company such as Tencent to enter into China market. Different from facebook, friendster decided to target at teenagers from 18 to 30 years old. What will be the most important part of a social network site for the young customers? Younger people and teenagers are creative and easy to accept new things, and they are also the main customers of game. So that the next opportunity of friendster will be focus on online games. “ living the game” is friendster’s slogan in the future, which they can focus on more new and creative games to attract teenagers.